The Great

“Super-Learning” Hoax

Tom O'Connor

Dear Friend,

With growing concern I’ve noticed more and more hard-working and talented people are getting duped into the great “super-learning” hoax.

Being told the thing that will change our lives is reading more books, consuming more courses and passively absorbing the ideas of others. That somewhere out there … is the key to your success if only you could find it.

To be fair, I can see why so many people believe this.

For a long time self-help gurus and YouTube creators have cherry picked the lowest fruit, the visible behaviours of the world’s most successful people and proclaimed “Look over here, these are the 10 habits all successful people do.”

And they focus on the WORDS of wildly successful people like…

"I spend a lot of time reading." 

- Bill Gates

 

"I just sit in my office and read all day." 

- Warren Buffet


"I think most people can learn a lot more than they think they can.

They sell themselves short without trying." 

- Elon Musk

Leading people to (mistakenly) conclude that reading is the key skill to these super successful people’s success. When reading is a tiny fraction of the real story.

Reading is just the INPUT side of the equation. What really played a critical role in their success, as Charlie Munger puts it is “becoming a learning machine.”

And so there are many blog posts, YouTube videos, and podcasts episodes on highlighting these visible things.

That’s why tens and thousands of new books and courses are published each year with the promise to teach you a new skill -- whether it’s on coaching, selling, dating, or parenting.

There’s a big market for that. (Last time I checked, it was in the Billions).

A market that profits from teaching you…

...how to present like Steve Jobs.

...how to invest like Warren Buffett.

...how to build companies like Elon Musk.

...how to sing like Beyonce (as if that’s possible!)

Which begs the question...

If millions study these

success secrets...


...why do they have very little

(or NOTHING at all) to show to

their families and friends?

And, worst of all:

Why do these lifelong learners start to doubt themselves despite investing more time, money, and energy into themselves compared to almost anyone they know?

I don’t know about you…

...but I found myself asking this question a lot.

I started searching for answers.

And I was NOT satisfied with commonly accepted answers like “It’s the knowing vs. doing gap.”

Yes there is always going to be a knowing vs doing gap, but that alone isn’t enough to explain what is going on.

So I dug deeper and deeper. I started looking at popular culture, documentaries like Fyre, We Crashed and my personal favourite at the moment:

Hit TV Show:

The Drop Out

Captures The Problem Well

As I was watching The Drop-Out on Hulu, I couldn’t help but think:

“This is very much like whole sections of the personal development industry today.”

If you haven’t seen ‘The Drop Out’, it’s the story of Elizabeth Homes who promised the world a medical revolution. At 19 she claimed to invented a miniaturised machine that with a single drop of blood could diagnose your health problems. She boasted serious health problems like cancer could be prevented before they ever happen. And went on to build a company worth $4.5 BILLION on that perception.

Only problem was, the whole thing was built on a BIG LIE. Her famous machine couldn’t do a fraction of what she promised.

The two pictures above capture accurately what happens when people can’t see the gap between a finely crafted perception and the actual reality of what is really going on…

Unfortunately, this huge mismatch between perceptions and actual reality has a LOT in common with what’s happening in the “personal development” industry today.

The Reality is...

“Today, there are more courses

that are pumped into the market on

how to sell a course than how to create a course that delivers results.”

Acquiring customers has become more important than serving them.

Just think about it:

There are internet marketers out there who are proud of teaching other people “the art of selling an ideal future (aka. “their upcoming course”) even BEFORE creating the outline of the course.

They don’t care whether the course will deliver or not.

They just teach others how to market a course.

And here’s where the big problem starts...

Their marketing message and packaging is now so shiny,


you need Superman’s X-Ray vision

to see whether it’s something worth your time and attention.

Without having that “X-Ray vision” built-in…

Most success-oriented people follow the advice of greats like Bill Gates, Elon Musk, Oprah Winfrey or Warren Buffet on the importance of reading and learning…

...and still find themselves living in a loop…

...going around and around…

...repeating the same old unworkable behaviours…

...hoping for different outcomes in their personal and business lives.

They find themselves continuously dreaming a better future... for themselves... and for their families.

A future that they want... but don’t have… feeling incredibly stuck.

Over time, the drip-drop of continuously wanting but not having...

...of trying but not succeeding

...of aspiring, yet time and time again, never truly achieving their expectations or what they are capable of...

...begins to eat into their confidence. 

And it affects how others begin to see them.

It damages their energy... their goals... even their relationships with their friends, family and spouse.

And that’s when the problem gets even bigger...

This continuous wishing, hoping, and wanting leaves them with a worried mind.

A worried mind that tries to calm itself with more information…

...which usually means reading more, studying more, watching more…

...with the hope to get out of that vicious circle...

...which actually keeps them even more stuck in the loop.

Saying this is not going to make me any popular, but I have to say it:

The personal development

industry is fueled by that circle...


a circle of continuous wishing,

hoping and wanting…


and searching for books, courses,

and videos for a way to get

out of that circle.

It’s like getting thirsty…

...and drinking a glass of salty water...

...WITHOUT realising the glass is filled with salty water.

After drinking so many glasses of salty water, drinking salty water feels normal.

And since they lack the X-ray vision to see what is really in the water, they keep getting thirstier and thirstier, and they keep drinking the salty water.

That metaphorical “thirst” for more information, more books, and more courses keep millions of “growth mindset” people stuck.

So, you may be wondering…

What’s the solution?


What’s the way to get out

of that vicious circle?

Taking a page from some of the high-achievers of our generation…

…who are also known to be voracious readers and lifelong learners…

I can confidently say this:

The solution is NOT burning all your books and deleting all your courses -- after all, there’s a reason why so many top-performers believe in continuous learning.

Instead…

The solution is taking

a different stance on

how you learn.

And, in case you’re wondering…

I’m NOT talking about speed reading, memory pegs, mental math or any other so-called “super-learning” tactics.

I’m NOT even talking about NLP based “accelerated learning” strategies and techniques that help you encode, retain and access information quicker.

I’m talking about…

...enhancing how you learn…

...by adjusting your perception filters…

...and bringing CLARITY to everything you read, watch, and study.

I’m talking about…

...looking at the world with

state-of-the-art “X-ray vision”...

With such an X-ray vision…


You can easily identify the models of excellence and exemplars all around you.


People who are brilliant at doing some of the skills that you’ll need to achieve your desired goals…


...yet you normally have no idea what they're doing in their minds to get those results.


And, now, thanks to your X-ray vision like abilities…


...you get a clear enough view on the patterns that they use behind-the-scenes.


So that you’ll replicate those results in your own life -- even if you don’t share some of their beliefs or even if it looks like you don’t have all the advantages that they have.

 

Sounds intriguing?


This is just the beginning.


With such an X-ray vision…


You call also get a better view of your exemplar's process (including his or her own bottlenecks and inefficiencies), remove the unnecessary parts from the model, and achieve even better results than your model of excellence.


And that’s NOT all…


You don’t necessarily need to have an in-person exemplar to put your X-ray vision skills into practice.


You can use the very same skills the next time you read a book, listen to a podcast, watch a YouTube video, or study a course.


I understand if this “X-ray vision” ability and what it can do for you sounds a little out there (or something elusive that only true geniuses could utilise).


But let me assure you:


It’s NOT rocket science.


Yet… 

It’s definitely a lost art.


A lost art that

very few people know.

A lost art that Michael Breen has been practising and refining for over three decades.


And in case you're new to NLP Times or you don't know this detail about Michael...


Michael is not only one of Britain’s leading executive consultants, he’s also a renowned NLP modeler in the corporate world.


He's the guy many corporations have called on when they needed to model specific skills from the best of the best.


He's been hired to model world-class performers -- across many different domains -- people who in their own areas are incredibly successful at what they do.


Yet, few people in the NLP community know about Michael's professional modeling work.


Why?

Because his clients are large multi-million dollar and multi-billion dollar companies.

Not only has everyone from huge multinational clients to fabulously wealthy investors to business leaders have turned to Michael to create models of exceptional performers...

...they also have called Michael when they were pressed to clean up the mess of modeling projects that go wrong that were run by others.

Of course, when corporations compete at the top levels on the global stage, they don't want their competition to know how they are deploying their advantages...

So Michael's always been very closed lipped about his modeling work.

 

Until now.

Michael will *finally* be revealing his closely-guarded secrets on this lost art of behavioural modelling and artful skill acquisition.


Meet Your Instructor - Michael Breen

ONE OF NLP’S MOST ACCOMPLISHED & HIGHEST PAID

PROFESSIONAL MODELERS WORKING TODAY.

Michael has:

Michael has over 30 years experience modeling professionally for clients across multiple industries helping them identify and transfer the key behaviours that lead to exceptional performance.

He has created multiple highly successful models for clients which have been used internationally and adapted to a wide variety of learners.

He’s has been hired to model a broad range of elite skills, from exceptional traders to extraordinary sales professionals to world class coaches, world champion athletes to exceptional food tasters … for decades Michael has had unprecedented experience modeling many of the world’s best.

He’s the go-to person clients call to help them identify and codify ‘the difference that makes the difference’ amongst their company’s key performers.

And has been hired to troubleshoot and fix other NLP modeler’s failed modeling projects.

Built 3 multi-million pound business in the coaching, training, and consultancy space and lead international coaching projects for major multinationals.

Revolutionized the design and delivery of NLP training in the UK, co-founding the largest NLP training school in the world.

For decades, he co-ran workshops with Dr. Richard Bandler & Paul McKenna

Michael's also a top-notch management consultant to numerous Fortune 500 companies and is known as the coaches' coach, and one of the top 30 Elite Executive Coaches in Europe.

INTRODUCING

C.I.T.A.D.E.L.

An Introduction To The Lost Art Of Behavioural Modeling & Artful Skills Acquisition

This truly is the “missing masterclass” on NLP modelling.

And its unusual title is just a little reflection of how unordinary this new program is.


C.I.T.A.D.E.L. takes its name from these seven steps

  • Clarify Your Desired Goal
  • Identify The Model of Excellence
  • Test Your Assumptions, Outcomes & Outputs
  • Access & Observe The Model of Excellence In Action 
  • Detect & Distinguish The Pattern
  • Eliminate The Non-Essential 
  • Link Up The Learning Transfer

Seven steps that are put together as a complete system for the first time ever in NLP history.

A complete system I’ll refer to as C.I.T.A.D.E.L.

C.I.T.A.D.E.L. is the training I wished was available when I first started exploring modeling and NLP. 

It would have saved me so much time, money, trials and errors.

While I can’t change the past, I’m hopeful for the future...

Here’s why:

Thanks to C.I.T.A.D.E.L., you don’t have to go down all the cul-de-sacs and wrong roads (and lies) that abound around behavioural modeling and rapid skill acquisition.

In one intensive program, you’ll have everything you need to make a massive leap forward in how you learn and how you model others. (At last!)

Starting with:

MODULE #1:


Modeling Fundamentals

(Or What No One Taught You)

“NLP Modeling” is a very misunderstood topic, and for good reason.

For decades, students of NLP have heard legendary stories about modeling. (U.S. Army Pistol project, anyone?)


The formula for success, repeated in book after book, has always been…


“1. Find a way to model those who have already succeeded.”

“2. Do what they do, get the same result.”


But HOW?


How do can one model and get the same success?


Even today, 40 years on from the first models created in NLP, the practical details and foundational skills about how to model are lacking, inaccurate, or incomplete.


Leaving students of the field with far more questions than answers!

(And believing a whole bunch of things that simply aren’t useful.)


In Module #1, we begin by covering the essential big ideas about modeling you need to know. Michael shows you why so many commonly accepted ideas that you’ve been told about modeling are wrong and gets you pointed in the right direction…


You’ll learn:

Why modeling is NOT copying. (Yes, you’ve been sold a lie! Discover the differences between modeling and copying so you can avoid common pitfalls).

Two vital insights about NLP modeling that 99% of NLPers don’t know about.

The ONE key ingredient of any successful model. (Miss this and you won’t be able to make the otherwise “perfect” model work).

When to model and when NOT to model. (Hint: You actually don’t need a model for most things once you learn how to do this one killer skill)

Can you do even BETTER than the person you are modeling? (Yes! Learn how…)

How to identify who is worth modeling. (Vital, yet frequently overlooked skill).

How to engage an outliner so they are likely to accept your invitation and happily co-operate.

What we are looking to do when we create learning experiences (Applying news of difference in a meaningful, valuable or significant way)

Why behavioural modeling is so much more than a list of beliefs, strategies and meta-programs and how Michael’s approach is far more helpful in everyday life.

What can and can’t be modeled. (Learn the boundaries so you spend your time wisely).

MODULE #2:


Misconceptions, Myths & Misunderstandings

(That Confuse, Distract & Disorient)

Modeling is not copying nor is it a list of meta-programs, beliefs and strategies.


Let Michael take you by the hand and show you how to navigate the misconceptions, myths and misunderstandings about behavioural modeling so you can create the outcomes you want with greater ease.


You'll learn:

Real World vs Theory: Hear how modeling projects are often run in the real world and how they can go spectacularly wrong.

Discover how to get the desired results even if an exemplar’s beliefs wildly differ from you.

Revealed for the first time: What distinctions to pay attention to and what to move to one side IF you want to become an effective modeler.

Deep Trance Identification & Modeling: What you need to know about DTI as it relates to modeling

The one mistake you must avoid (even famous NLPers have fallen victim to it)

Client Handling: Here’s what you need to know if you want to get paid to model. (Get these wrong and you’ll struggle to do commercial modeling projects).

What tools Michael uses to begin to track how a person’s body moves and what he ignores in the first instance that many students fixate on to their detriment.

Which state is the right one to model. (Hint: It’s not one!)

What type of information needs to be gathered for your next modeling project.

Case Study: Listen as Michael guides you through a modeling engagement where he modeled an exemplary sales professional.

MODULE #3:


Secrets Of Selection

How To Identify True Outliers

The world is full of people who are exceptional at producing specific outcomes. From A to Z, there are potential exemplars everywhere.


But that’s not all…


There are rich resources of excellence that have been coded around how excellence happens that people imagine.


Unfortunately, most people don’t know how to identify outliner behaviour, or how to spot it.


But you will when you learn…

The #1 problem with reading business biographies and discover how it will lead you astray if you are trying to model them

Which filters to think through before you select a model. (Hint: It goes way beyond whether they are an exemplary performer or not. Find out what you need to know first).

How to know if what you are seeing is really an outliner or just someone who is good but not outstanding.

Why you need to understand and factor “artificial design” when choosing someone to model.

The 7 questions you always want to ask before any modeling project.

The 2 model design attributes you need to capture and code into your model to ensure it can create the desired result.

Real World Modeling Case Study: Hear Michael share how he identified true outliers when hired to find the world’s best managers and coaches.

MODULE #4:


Must-Have Modeling Tools,

Techniques & Frameworks 

Part 1 - Skills & Attitudes 

NLP is chocked full of tools and techniques that one can use to model… or give the impression that modeling is occurring.


But long before you pick up any model tools or frameworks, you need to master the skills and attitudes that transform what you can do as a modeler.


It all begins with teaching yourself new ways of observing and seeing what others miss - something cognitive frameworks don’t provide.


Each of us has on-board the ability to learn by watching and doing. It’s what we used as our primary tools of learning as kids, however as people grow older they’ve prioritised a cognitive understanding of the world, in place of observation and seeing what is actually going on. These filters on your experience of the world can be deadly if you want to model others effectively.


That’s why in this module Michael helps you re-activate the neural circuits of learning by doing, observation and enhanced ability to be present that are fundamental to modeling really well.


You'll learn:

The fascinating story of how Richard Bander and John Grinder modeled Milton Erickson that few people know.

Discover a fun game Michael suggests you play to build up your ability to retain much more of what you see and hear.

The surprising connection between Shamanism and Indian tracking with modeling.

How to keep track of any patterns you detect. (People watching never became so interesting!)

The one thing you must do if you want to be able to pattern and track on the fly.

The primary method by which you get “key information” from an exemplary.

How to activate your innate ability to learn almost anything faster.

Simple tricks to reorient how you look at the world (So that your life get more enjoyable, fun and rewarding).

7 simple exercises to help you retrain your perceptual filters so you’re ready to model in real time.

Here’s what you need to know when using models and frameworks that are created by others.

Do you need to know ‘set theory’ and ‘calculus’ to model effectively? Get the definitive answer.

Uncover the powerful “CAIA framework” that helps you capture and code the model of excellence.

MODULE #5:


Secrets Of Pattern Detection 

(How To Be At One With The Performer...) 

There are many ways a modeling project can go wrong. Success is dependent on your preparations.


For modeling success, you need to go much further than a tick box sheet of capturing a person’s beliefs, strategies and meta-programs.


When you do modeling work for others, you need to structure the projects so you optimize the chance for success.


That’s what you’ll learn in this module:

Pattern like Sherlock Holmes... How to borrow from Sherlock’s playbook to identify patterns and capture what is important.

The magic formula for organizing your patterning code.

The counter-intuitive way to learn how to pattern that is used by people who are naturally great at patterning.

Discover the optimal sequence to learn patterning skills (that goes way beyond reading eye accessing cues)

Why you don’t want to fixate on someone’s eye accessing cues. (And what Michael recommends instead.)

The 3 levels of patterning and function of each level.

Detect Signal from Noise: How to decipher what is a meaningful part (aka signal) of an outlier’s behaviour vs. the noise

The key difference between “pattern matching” vs” pattern detection”.

Uncover Michael’s go to questions and tactics to increase the quality of your work and shorten the time it takes to capture excellence.

How to put things together so that your models stand the test of time.

Effective Testing Methods: A model never leaves the modeler’s workbench until it has been tested rigorously. (Find out what things are worth testing... and the right ways to test your models).

MODULE #6:


Structuring Modeling Projects 

(Doing It The Right Way) 

Modeling isn’t a tick box exercise of collecting someone’s beliefs, meta-programs, and strategies. That’s an old and outdated way of thinking about it.


There is so much more to this art and evolving discipline.


For every right way to do modeling, there are many many more ways to do it wrong.


Thankfully you’ll have an expert to guide you through the labyrinth…


In Module #6, Michael reveals the many aspects an effective modeler must think through, the multiple stakeholders and design requirements to calibrate to right from the beginning, that make or break a modeling project.


If you want to create a successful model of someone else’s behaviour that can be transferred to others - this is essential knowledge you need to know.


You’ll learn:

The one practice shared by every top modeler, elite athlete, and consultant you’ll want to take on. (This one simple process can transform your life and quality of your work. Michael recommends you do it nightly!)

Discover what “image voodoo” is and the impact it has for you as a modeler.

What you must get right if you want to solve a client's real problem (especially when it’s NOT what they think the modeling assignment is for…)

When to dig deeper and when not to. (Tip: You don’t always have to model to the same depth in each context).

The 3 levels of thinking you must consider up front when structuring a modeling engagement.

The two things to setup from the get-go when interacting with a exemplar so you start on the right foot.

The danger zone many modelers accidentally fall into when transferring a model to someone looking to pick up the new skill.

The 5 simple checks Michael does before diving deeper into any modeling project so he’s sure he’s modeling something worthwhile.

How to talk to an exemplar so they are happy to have you model them.

When is the right time to bring up in conversation if you intend to video or audio record and how to do it so you make it easy for them to say “yes”.

Why you need to be careful of when asking an expert’ how they do what they do.

How to use the exemplar’s story and when not to rely on it.

What kind of notes you should take and why. (Yes, note-taking is vital... find out what you need to know).

Critical client management tips you need to know to manage the client like a pro if you’re planning to accept commercial modeling projects.

Real Word Case Study #1: Listen how Michael went about modeling a very physical skill... tea-tasters for a large corporation.

Real Word Case Study #2: Hear a detailed walkthrough of a modeling engagement where Micheal was invited to model a seven times world champion martial artist. (PLUS, discover how world champion athletes organize and arrange their life to fulfil long term dreams).

MODULE #7:


Must-Have Modeling Tools,

Techniques & Frameworks 

Part 2 - Tools & Frameworks 

In Module #7, we return to your training on the must-have modeling tools, techniques and frameworks you need to know.


With your new found skills in pattern detection, tracking, AND the right perceptual filters operational, you’re now ready to discover how the most important cognitive frameworks, tools and technologies in NLP can be deployed to create effective models.


Michael shows you how with a handful of tools you have a huge canvas on which to capture and code what an exceptional performer does.


This is a jam packed module with deep discussions on important distinctions about how modeling actually works that few people know…


You'll learn:

The #1 thing Michael recommends everyone invest time to learn which you can use across a wide range of modeling projects.

Learn how science is finally catching up with NLP sub-modalities.

Uncover the commonly misunderstood role of meta-programs, strategies and sub-modalities in modeling and discover a more useful way to use them to pattern and model effectively.

Which type of strategies you want to add to your toolkit.

The one attribute you must cultivate in yourself IF you want to be able to model many different types of people.

Find out the truth about how much of an exemplar’s pattern you need to transfer to others. (And what aspects you don’t need to).

How to use Michael’s unique Framing Tool to help you access a huge canvas when you model.

Expert tips and tricks on how to identify the beginning of a strategy.

Why so many “models” are not models because they lack this one key thing.

What you need to watch out for when using tools such as “Lab Profile” or other common (so-called) modeling frameworks.

Discover the key questions you must be ready to ask if you want to create a model that really works (and not just one that “sounds good”).

MODULE #8:


Cut The Cloth To Measure 

(Tailor & Target The Things That Matter) 

At this stage in the C.I.T.A.D.E.L. process, Michael will have covered most of the key foundational work you need to know so that you can identify a model of excellence, pattern out what he/she does and have coded a preliminary pattern of excellence that can produce a similar class of result.

But the insights are NOT over.

In Module #8, Michael zooms in another level to talk us through several other important elements to consider, tips and tricks and important details to know so you can avoid the common pitfalls that can occur later in the modeling process.


You’ll learn:

How you can practice your modeling skills in the REAL WORLD, even if you don’t have access to an exemplar right now.

With so much data in any modeling project, how do you sort the useful from the irrelevant. (In this module, Michael reveals three different methods for sorting signal from noise).

Discover the importance of POVs in modeling and how they bind and limit your thinking.

The dangers of relying on “pattern matching” as your only strategy.

The 5 domains Michael checks before ever beginning to pattern that can save you a huge amount of wasted time and energy.

How and why many students of modeling miss the “beat of the music” when they try and model complex systems and what you need to do instead…

Macro filters for thinking that Michael uses to bring a pattern into resolution.

The 2 factors that form the backbone of every behavioural model which most other (incomplete) models miss. Think about modeling in this way and your job of transferring the skills becomes much easier.

Surprising Trick: Why rolling coins across your fingers can teach you many important skills about transferring your model to others. (This skill is so good, Michael taught himself to do it with multiple coins).

Here’s what you need to do AFTER you complete your model… Discover Michael’s go-to strategies for discovering what you’ve missed in the first round.

Case Study on “Modeling Teams”: Hear Michael’s take on modeling teams and what to be aware of so you can unpack how they work (or don’t!)

And that’s not all!


Michael will reveal even more time-tested tips and tricks on “support tools” for modeling…

Why you need to use support tools and when you don’t need to.

The one major drawback about using cameras to record your model which many people overlook (and what Michael suggests instead).

Three questions Michael asks himself before he uses an audio device to record an exemplar.

When to take notes and how to structure them so you can capture your best ideas and opportunities for further exploration.

Learn how to discover the UDM in any room and why you should always pattern for it anytime you are in a group context. (Very powerful if you work with or in groups…)

MODULE #9:


Bringing It All Together

(And Where To Go From Here)

In this final module of the core program, Michael brings everything together and shows you what to do next to get started applying your newly developed modeling skills.


You’ll learn:

Recommendations on how to apply your new found skills in your business life as well as personal life.

Tips and tricks about modeling from different mediums -- whenever you read a book, watch a YouTube video, listen to a podcast, study a course… or even when you are just observing your environment.

What to do right away and what to experiment with later.

How to use this same process to accelerate your journey to mastery.

Examples of how Michael has used these tools to improve his own life.

Additional materials and new content will be covered to answer YOUR questions that you may have during the first 8 modules.

Plus, much MUCH more

Over 19 hours of all-new video content…


...in carefully categorised modules…


...and easily digestible tracks.


But as you may have already realised…


What makes C.I.T.A.D.E.L. special goes further than the length of the course…


...and it even goes further than the knowledge bombs that Michael will be dropping every few minutes (which are the result of over 30 years of experience and hard work).


C.I.T.A.D.E.L. is all about… 

A whole new world of opportunities and possibilities that open up for YOU!


(And even for people around you…)

That’s right.


When you the discover the lost art of behavioural modeling and artful skill acquisition…


You’ll be equipped with the rare skill set to begin to model others


...perhaps you’ll apply your new found skills cracking the success code of top salespeople, the most charismatic leaders in your industry, or wizards of finance, sports or business.


When you learn the foundational skills of modelling, a whole new world of possibility opens up for you.


Yet, that’s just the tip of the iceberg…


When you have the skills to capture and code the patterns of excellence of outliers…


…when you can create a model to produce the same class of result for yourself or others, that is achieved by your exemplar…


… then life takes on a new level of excitement and untapped opportunity


Anyone can be your mentor.


You can quickly learn and do things in times many people think isn’t possible.


Pick up skills (and get far better at the ones you already have) way faster than others around you.


You no longer have to say “I’m no good at that.” or “I’ll never get it.”


People start calling you ‘naturally gifted’ (but you’ll know the secret ;-) to artfully acquiring skills rapidly and successfully and modelling from anyone.


Doubting yourself or your ability to learn anything just disappears.


You move through the world with a real stride of confidence and sense of quiet delight and pleasure when you think about the skills you’ve acquired.


And you find your mind frequently flashing up images of all the cool things, skills and people you’re eager to model and learn from… you just can’t wait to get started.


(Warning: Don’t be surprised if you become hungry to learn many new life enhancing skills across multiple disciplines after going through C.I.T.A.D.E.L. It’s been known to happen!)


And yes, in case you’re asking yourself right now?


“Can I use my new found modelling know-how skills to master and acquire new skills easier and faster in non-work contexts too?”


Absolutely – whether you want to become a top player at a new video game… master a new hobby, like photography, swimming, horse riding, or playing go, to name just a few, C.I.T.A.D.E.L. and your new “X-ray vision” like skills will give you tools you can deploy and use right away to compress the time to mastery.


It will also change:


  • How you TEACH others.
  • How you INTERACT with others.
  • And, even how you FIND MEANING in everyday things.

  • I know it may be hard to grasp all those benefits until you experience them for yourself…


...but as I was recording C.I.T.A.D.E.L. with Michael Breen, listening to him reveal gem after gem on modelling … triggering so many light bulb ‘eureka!’ moments in me…

 

I couldn’t help but be overcome with all the potential uses, benefits and side-benefits this superb skill set can bring to our lives -- including the lives of most everyone around us.

Because Of The Value Of This Material, And For Security Reasons...

We'll be using a special “digital fingerprint tracking” technology to prevent this exclusive material shared everywhere.

Don't worry. If you've no intentions of distributing this or selling it to others, that won't have any impact on you. You’ll use, watch, or listen to this material on any number of “your own” devices without any licensing issues, or jumping through hoops.

This security measure is only bad news for people with bad intentions (like sharing it with a group of others, or selling it to third parties). And that’s another reason why we had to set a limit to the number of copies we release.

More info here.

And you’ll also be digitally signing an NDA (Non-Distribution Agreement) before you get access to your private course materials. (No special equipment required).

Thanks to the multi-step tracking solution we’ve started to use, you’ll be tracked even if you re-encode the downloadables or screen-record the streaming videos and audios. (Unless you try to share your personal copy with others, there are no implications or downsides for you).

Technically, no security solution is flawless. Neither is ours.

If you manage to get four different copies, use the right file comparison tools, and have sharp eyes and pitch-perfect ears, then you may discover the tracking patterns. (But even then, it’ll take quite a lot of work to remove the tracking completely without ruining the audio or video quality -- no, watermarks and re-encodes won’t help).

But again, for your personal use, you’ll access all your materials easily without any hurdles or difficulties.

This Course Is NOT For Everybody!

Even if you’re ready to make an investment today, I have to warn you:


Modeling is an ADVANCED topic in NLP that requires the practical skill of the entire toolset.


Given this is the case, we strongly recommend that people who choose this program have developed skills. Preferably you’ll have completed a practitioner and master practitioner course in NLP (or have had equivalent level of training) so you can get the most out of this program.


It’s also important you know that Michael’s approach to modeling is different from how you’ve likely been exposed to it before, Michael is going to contradict what many in NLP have assumed to be so. 


Sacred cows will be challenged (and respectfully slain) so you can discover a better way of doing things -- ways that make your modeling work far more effective and efficient. 

There is a lot in this program that is GOLD BARS for anyone who want to learn the foundational skills for how to really model.


If you have no prior experience with NLP and practical skills with the technologythis course is NOT suitable for you.

We don’t wish to bar anyone from the possibility of benefiting from the riches are within. But Michael is going to be far and fast and into places where some people think they already have the answer and Michael will suggest otherwise. 


So, keep this in mind before you proceed.


This exclusive material is NOT for everybody.

Thanks to the multi-step tracking solution we’ve started to use, you’ll be tracked even if you re-encode the downloadables or screen-record the streaming videos and audios. (Unless you try to share your personal copy with others, there are no implications or downsides for you).

Technically, no security solution is flawless. Neither is ours.

If you manage to get four different copies, use the right file comparison tools, and have sharp eyes and pitch-perfect ears, then you may discover the tracking patterns. (But even then, it’ll take quite a lot of work to remove the tracking completely without ruining the audio or video quality -- no, watermarks and re-encodes won’t help).

But again, for your personal use, you’ll access all your materials easily without any hurdles or difficulties.

Wondering If Our Trainings Are Any Good? Hear...

What Our Students Say

Check out what our students are saying after enrolling in C.I.T.A.D.E.L and our other courses ...

Here's What You'll Receive

19 Hours of High Definition Training Videos From One Of The World's Best NLP Masters and Modeler

VALUE: $4,500.00

Ready to learn the secrets to creating compelling goal states and lasting motivation in yourself and others? Then you’ll LOVE what Michael teaches in this BRAND-NEW training.


Watch and learn as Michael decodes the step-by-step system patterned from elite performers and world-class achievers.

12 Training Transcripts

VALUE: $497.00

Full transcripts of the core 9 modules (19+ hours of video content) and 3 masterclasses (approximately 90 minutes each) will be in your member’s area soon when you join C.I.T.A.D.E.L.

(Note: Transcripts of the first two modules are already waiting for you…)

You’ll highlight key ideas, turn them into action steps, and take your own notes into margins.

PLUS, a written version of the entire program will give you a chance to review everything at your own pace using a different input channel.

24+ Skill Building Experiments and Supplementary Notes

VALUE: $497.00

To really help you hone your modeling skills, here's a list of some of the experiments:


  • "Seeing What The Brain Misses..."
  • "Catch & Release"
  • "It's All In The Way You Move..."
  • "OMR: Become Better At Tracking."
  • "Peter Pattern"
  • "Get It In The Muscle"
  • "What's Driving it?"
  • "Eye Witness"


And, MORE…


All-new stuff for this C.I.T.A.D.E.L program.

Closed Member Support Group

VALUE: $250.00

You'll have access to a closed member group support within the training portal where you can submit questions directly below videos and get additional support and feedback whenever you need.

PLUS, Michael and I have agreed to record additional videos and create additional resources to support our students where we’ve had requests for deeper dive on a commonly requested topic.

And To Make This An Easy

Decision For You, We Are Ready

To Walk The Extra Mile...

If you join C.I.T.A.D.E.L. today, you’ll also get:

Bonus #1: 

Foundations Of Artificial Design & Subtractive Modeling

VALUE: $500.00

A masterclass that teaches the foundations of artificial design and secrets of Subtractive Modeling so that you can come up with the optimized designated pattern for transfer.


Modeling can be arranged into seven steps: The C.I.T.A.D.E.L. process.


The core program above covers steps 1-5 in depth. This based on our research, is the area most people are interested in and what allows you to identify a true exemplar(s) and code a preliminary model based on their behaviour so you can produce a similar class of result.


When you’ve developed your skills in each of these five areas you’ll be well on your way to transforming your ability to model and master new skills far quicker.


Compressing the learning curve and accelerating the tempo to mastery will be within your reach.

But for those of you looking to transfer your model to others, the modeling process doesn’t stop there.


Once you’ve created and tested your preliminary model it’s time to eliminate the non-essential.


Even the best of the best can do steps that are non-necessary!


This is where our bonus masterclass “Foundations of Artificial Design & Subtractive Modeling” comes in.


During this live masterclass Michael’s going to teach:

What artificial design and subtractive modeling is. (Hint: It’s a vital component to doing elegant modeling work, most other resources completely overlook).

Key principles and processes to optimize and streamline your model...

Where to look and how to test your preliminary pattern so you can eliminate non-essential components and create a streamlined pattern ready for learning transfer.

Guide you through several of the most important ideas around the artificial design you need to know to ensure your model is arranged in a way that makes easy uptake possible...

Plus, much more... including an opportunity for you to submit your questions and get Michael’s answers.

This masterclass is PRICELESS because it’s a topic that Michael will reveal for the first time in front of the camera.

Bonus #2: 

Learning Transfer Foundations

VALUE: $500.00

A masterclass that teaches key principles and strategies that need to be considered for effective learning transfer.


You’ve got your model. You’ve streamlined it. You’ve can use it to create the same class of result as your exemplar.


But…


Have you fully thought through how you’re going to transfer and teach your model to others?


Unfortunately, even “expert”’ modelers frequently fall down at this step.

But you’re going to learn these essential secrets in this masterclass with Michael Breen:

Why a list of beliefs and values is not a behavioural model. (Even though many people in NLP imagine it is).

The powerful training equation to keep front and center when training others to create the same class of result as your model…

The two classes of strategies you need to think thoroughly and create processes for when teaching your model to others

Many of Michael best tips, tricks and secrets of learning transfer only elite pros know…

Examples of how Michael has applied the strategies and principles you’ll learn here to real-world modeling projects.

By the end of this training, you’ll know more about modeling and how to do it than 99.9% of NLPers, and most importantly will have the foundation skills to go and apply it on your own projects.


This masterclass is PRICELESS because it’s a topic that Michael will reveal for the first time live and on video -- just for C.I.T.A.D.E.L. students.

Bonus #3

Ask Michael Anything on Modeling:

VALUE: $250.00

That’s why you also get exclusive access to the Ask Michael Anything video masterclass where Michael answers the most pressing questions about modelling that were submitted by our inaugural customers.


Normally, as I’ve said before, Michael is very closed-lipped about his modelling work and how the process works, but as a member of C.I.T.A.D.E.L. you’ll be part of our exclusive insider-only group -- if you’ve got questions, we’re here to give you insights, experiments to try and clearly explained answers you can use right away.

Your Investment

(Once In A Lifetime Opportunity)

Just tell me:

What would it mean for you to *finally* discover a proven framework that gives you a thorough introduction to behavioral modeling and rapid skill acquisition from one of the field's most exceptional teachers AND experienced commercial practitioners of this lost art?

What would it mean to acquire this awesome set of rare and special skills so can learn (almost anything) quicker, easier and with far less trial and error?

What would it mean if you could accelerate the time to mastery, find somebody who is already getting the results you want in a specific area, figure out how they do it and create the same class of result?

What would it mean to have “X-ray vision” insights about people around you -- family members, friends, team members, clients -- and see their desires and obstacles better than anyone else can?

What would it mean to create an empowering learning environment for your kids and spouse and synergistically grow as a couple and as a family?

And, most importantly

If you’ve ever been there…

If you’ve ever doubted yourself after trying so many different books and courses WITHOUT achieving your desired results…


If you’ve ever got into a fight with your spouse for not being where you want to be in your life DESPITE all your efforts in learning and improving…


What would it mean for you to get out of that vicious circle of continuous learning… that typically leads to a circle of continuous wishing, hoping and wanting… and all the misery and heartbreaks that come from constantly wanting something but never realising the skills you need to have it?

You may know that it’s almost impossible to put a price tag to finally finding a solution to all those problems and all the others that surround you.

Yet, let’s think of the logistics of earning this wisdom.

If you were to come to London for a 5-day event with Michael Breen on an ADVANCED topic like this one, modeling -- a topic Michael has never covered in such depth…

It would easily cost you £5,000 GBP (which is about $6,500 USD).

Plus all the travelling and accommodation fees.

But I’m NOT going to ask you to pay $6,500 USD or more.

(Although it’d be totally worth it).

And I’m NOT going to play the “price dropping” game with you.

That’s because C.I.T.A.D.E.L. is easily the most important program we’ve ever released. 


It’s the first program to ever reveal the much bigger picture of how to model.

The nitty-gritty that other offerings on NLP modeling miss.

The stuff that got lost along the way.

The exact steps that are put together in a practical way for the first time ever.

And before I tell you how to get access to this rare groundbreaking program, I want to tell you another lie that is often inferred in the personal development industry:

Skills are NOT bought.

They are earned through instruction and practice. 

Master Trainer Michael Breen provides expert training and a step-by-step process for you to get the foundational skills in this program, but as with any skill, you'll need to do the practice.

So with that said let me tell you this:

While this program has a real-life value of $6,994 USD, if we were to offer it in a seminar setting, it’s because C.I.T.A.D.E.L. is a digital product with opportunities to ask your questions to Michael and me (more on that in a minute…)

Your investment will only be $2,997 today.

(You save over $3,997 instantly).

People who have practical skills in NLP, who want to learn how to shorten the learning curve (dramatically) and are eager to learn the one skill that changes everything else you'll ever do as a learner. 

If that's you, we'd love to have you join this program.

Here's a Quick Recap

of Everything That's Included

What You'll Receive
VALUE ($)

Module 1: Modeling Fundamental

$500.00

Module 2: Misconceptions, Myths & Misunderstandings

$500.00

Module 3: Secrets Of Selection How To Identify True Outliers

$500.00

Module 4: Must-Have Modeling Tools, Techniques & Frameworks (Part 1)

$500.00

Module 5: Secrets Of Pattern Detection

$500.00

Module 6: Structuring Modeling Projects

$500.00

Module 7: Must-Have Modeling Tools, Techniques & Frameworks (Part 2)

$500.00

Module 8: Cut The Cloth To Measure

$500.00

Module 9: Bringing It All Together

$500.00

12 Training Transcripts

$497.00

24+ Skill Building Experiments & Supplementary Notes

$497.00

Private Member's Group Portal

$250.00

Bonus 1: Ask Michael Anything

$250.00

Bonus 2: Foundations of Artificial Design & Subtractive Modeling

$500.00

Bonus 3: Learning Transfer Foundations

$500.00

Total Value:

$6,994.00

Today Just:

$2,997!

You Can't Lose

Try 'C.I.T.A.D.E.L.' For a

Full 30 days, 100% Risk Free...


To completely take away any risk for you I'm going to give you an unbeatable

30-day Money Back Guarantee.


You don't have to decide today if CITADEL is for you,

take it for a test drive for 30 days.

That’s right.

If you’re not 110% happy with C.I.T.A.D.E.L. for any reason… you can get every single penny back within 30 days of your purchase. No questions asked.

You have a full 30 days to try it out.

There’s simply no way you can lose.

Go through the modules. Do the exercises. Ask questions in your member’s area.

Put your new learnings into practice.

And then decide if you want to keep the product or not.

As easy as that.

There are no strings attached.

Honestly, I’m not worried at all about you asking for a refund…

Because that is how MUCH I believe in this course -- C.I.T.A.D.E.L. is one of the most monumental products in the history of NLP Times (probably the most).

It’ll be a game-changer for your business life as well as personal life.

Yes Tom! I Want Access To Michael Breen’s Life Work On Modeling & Learn The Elite Skills & Real Secrets of Behavioural Modeling and Rapid Skill Acquisition That Michael Uses On High Profile Commercial Modeling Engagements So I Can Transform The Way I Learn Forever!

When I enrol today I'll get:

Module 1: Modeling Fundamentals

- Value $500.00

Module 2: Misconceptions, Myths & Misunderstandings

- Value $500.00

Module 3: Secrets Of Selection How To Identify True Outliers

- Value $500.00

Module 4: Must-Have Modeling Tools, Techniques & Frameworks (Part 1)

- Value $500.00

Module 5: Secrets Of Pattern Detection

- Value $500.00

Module 6: Structuring Modeling Projects

- Value $500.00

Module 7: Must-Have Modeling Tools, Techniques & Frameworks (Part 2)

- Value $500.00

Module 8: Cut The Cloth To Measure

- Value $500.00

Module 9: Bringing It All Together

- Value $500.00

19 Hours of High Definition Training Videos From One Of The World's Best NLP Masters and Modeler

12 Training Transcripts

- Value: $497.00

24+ Skill Building Experiments & Supplementary Notes Training

- Value: $497.00

Private Member's Group Portal

- Value: $250.00

Bonus 1: Ask Michael Anything

- Value $250.00

Bonus 2: Foundations of Artificial Design & Subtractive Modeling

- Value $500.00

Bonus 3: Learning Transfer Foundations

- Value $500.00

Iron-clad 100% Money-back Guarantee

Total Value: $6,994.00

Secure Your Spot Now.

Total Value: $6,994.00

Just $2,997!

Sure, how can we help?


Enter your question below and an agent will refer back to within 24 hours.

P.S. C.I.T.A.D.E.L., for me, is all about legacy.


I got into NLP because I wanted to make my life and the life of the people I care about better.


But once I started down that path, I realised there were huge gaping holes in how NLP was being taught. (And still is by many).


There is lots of talk about modeling…


...and inspirational stories about the early modelers in NLP…


...but VERY little on “how to” actually do it.

So I decided to commit more than a decade of my life to creating a new breed of products with my friend and colleague Master Trainer Michael Breen…


...so those who really wanted to learn the skills of NLP could get the skills taught clearly, in the right order, from a true master of NLP.


But there was a problem…


We couldn’t start off with teaching modeling because -- well -- it’s an ADVANCED application of NLP and our goal was to help as many people of possible develop real-life skills with the tools to help their lives.


I hope we have, in some small way, helped do that for you. 


Now that we feel we have trained enough people around the world in real skills of NLP…

...it was time for C.I.T.A.D.E.L.


...our most exciting program yet.


This is truly the “missing masterclass” on behavioural modeling that Michael has never taught publically or even privately. (That’s right. Not even to small groups behind-closed-doors).

It took years of work, tens of thousands of hours developing dozens of other products before I could get him to agree to teach this life-changing skill to the NLP Times community.


And I sincerely believe C.I.T.A.D.E.L. will mark a monumental moment in your life.


Again, let’s not be intrigued by the urgency of this offer.


Having limited spots is not a marketing ploy -- it’s just a way for me to ensure that…


a) Michael and I can give this important program and all the students participating the attention that they deserve,


b) We can attract the right people who are interested in making the most of these groundbreaking principles and strategies that Michael has spent his entire career developing and refining.


As I said before… this program is all about “legacy” for me.

And if you want to be a part of this legacy, click here to join now.

Frequently Asked Questions

Did we miss your question? Click here to chat with our specialist.

Sure, how can we help?


Enter your question below and an agent will refer back to within 24 hours.

Secure Your Spot Now.

Total Value: $6,994.00

Just $2,997!

Sure, how can we help?


Enter your question below and an agent will refer back to within 24 hours.

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